A passion for jewellery and desire for the unorthodox is what brought sisters Kaabia and Sasha Grewal together to launch Outhouse in 2012. Guided by a sophisticated yet dramatic sensibility, the duo combine unique elements with inventive design to create their collections. Kaabia and Sasha developed a love for jewellery at a young age, and grew up to pursue the same with degrees in jewellery design and manufacturing from the Indian Institute of Gems & Jewellery.
After working as head designer at a design house, Sasha went on to join high street fashion brand, Topshop in London. Kaabia went to the Gemological Institute of America, New York to pursue her interest in gemology after which she interned with jewellery designer Eddie Borgo.
In the span of 4 years - Outhouse has had 3 shows at Lakme Fashion Week, numerous exhibits, participated at entrepreneurial summits, won the Vogue Fashion Fund in 2015 and been featured in the Forbes India 30 under 30 list in 2016. Today, Outhouse is one of India’s leading bridge jewellery houses; adorned by style icons and film stars like Sonam Kapoor, Priyanka Chopra, Deepika Padukone, Kangana Ranaut, Nargis Fakri as well as global names like Sienna Miller, Ashley Louis James & Tyra Banks.
Quality & Luxury are the core attributes of the Outhouse brand - from the finishing of the hand crafted pieces, to the beautiful pink packaging box that a customer receives, to the shopping experience at their flagship stores in Delhi and Mumbai.
Sasha & Kaabia have managed to combine their distinct personal styles to create the unique Outhouse aesthetic - taking inspiration from their travels around the globe. While Sasha experiments with dramatic yet classy looks, Kaabia describe her personal expression as quirky and edgy.
Outhouse thrives on constantly pushing the envelope with design, and redefining how fashion jewellery is created and adorned. Every piece aims to be a piece of art, a style statement and a conversation starter, which embodies a bit of culture and heritage, and also the the soul of the Outhouse woman.
Outhouse’s inspiration lies in a classic combination of shapes and symbols of Indian and International cultures, moods and fashion; experimenting with materials like Swarovski, semi precious stones, leather and metals, creating beautiful works of wearable art.
Outhouse’s core principal revolves around the balance of design and craftsmanship, where every creative expression honours age old Indian artistry. Handmade in their studio, the jewellery is a culmination of the finesse of the craftsman technical prowess and a keen attention to detail.
Skillfully cast and polished to perfection, the piece is then plated with 2 microns of 22 carat gold, followed by 2 microns of lacquer, which prevents tarnishing or corrosion. This special care is taken to ensure comfort and durability.
A play of geometric and fluid metallic forms with exotic crystals and semi precious stones forms the basis of Outhouse’s design aesthetic. Outhouse has always strived to achieve mastery in every aspect of creation and provide women around the world jewellery of the highest calibre.